Bike Friday is a mission driven company with a fine team and an incredible Brand Community – And we still need a special person with key skills to join us!
This is a dream job for the right person. Bike Friday has been designing and building high performance bicycles with the purpose to liberate people for healthier lifestyles for 30 years. The world wide Bike Friday community is full of adventurous and generous people who take action for health and love to explore. People who care about addressing climate change, supporting diversity and are willing to take personal action for their health and the health of others by riding a bike.
We need a person who keeps the Bike Friday community connected, inspiring others with authentic human stories of courage and creativity through cycling and simultaneously bringing new customers to order bikes to keep our factory working profitably. A mutual benefit cycle that keeps us all fed through our connection with each other. We want to inspire people to take action for personal health, carbon neutral lifestyles and to appreciate our similarity as humans riding bikes around the world. Our vehicle for this work is the hand built personalized bicycle.
This position requires a person with a drive to achieve goals and who has many skills, from effective multichannel communication to organization and analysis. We need a person who loves to weave all these skills together into a beautiful contribution for a great mission and great company.
This position starts with assisting the Marketing Manager and President and can eventually grow into becoming the Marketing Manager in the future.
A description of the best candidate:
You are inspired by human power and the human scale affect of bicycles on our world. You are excited to start with a unique world wide brand community of enthusiastic customers who love adventure, health and independence under human power (by bicycle).
You are motivated by ambitious goals and you use strategic, measurable results based marketing to achieve them. You are comfortable with the reality that the company can live or die based on the high quality leads and sales you bring in.
Your style is authentic, principled and customer focused. You are motivated to have your work make a positive impact on the lives of customers.
You have been developing your high level achievement skills, gathering a variety of applicable sales & marketing experience and are itching to apply them to a good company that really cares about making a positive difference in this world.
You have an entrepreneurial spirit with creative problem solving skills and ability to organize and manage complex situations with a solid focus on the ultimate goals to be achieved.
You have traveled to other countries and personally experienced connecting with people from other cultures in a meaningful way.
Personal experience and passion for a bicycle’s ability to liberate a person with elegant simplicity. You love bicycling and have done some ‘Bike Packing’ or bike touring and understand the magic of ‘arriving by bike’. You have also commuted to work by bike and understand the joys and challenges that our customers face when they choose to bike commute and bike tour.
Skills Needed:
- Strong personal organizational skills and personal motivation to accomplish what is needed for the situation
- Confident persistence to accomplish goals. If you don’t know how to do something then you take action to search and find out how to do it quickly
- High quality customer service skills and attitude – you will be representing the company for our online community
- Strong creative writing skills, with the ability to match a brand voice
- Comfortable working in the GUI of WordPress Website
- Ability to operate a DSLR to shoot photo and video
- Personal experience and passion for a bicycles ability to liberate a person with elegant simplicity.
- High integrity
- Knowledge of the importance of Brand Management, especially one that is 3 decades old
- Capable utilizing Facebook, Instagram, and YouTube for word of mouth influencing and referrals as well as community management
- Sales skills and a willingness to sell a bike when the sales team needs back up
- Understanding and experience with Guerrilla Marketing and Organic word-of-mouth strategies
- Self educator, you know that there is always more to learn and the skills required for marketing need constant updating
Duties Include:
- Developing the marketing strategy with the President
- Curating content from customers to republish (we have piles of great stuff!)
- Creating and publishing regular marketing email campaigns
- Creating original written, video and photo content for publishing across all social media channels and our blog
- Engaging with customers on all of our online channels
- Developing and maintaining relationships with key influencers, bloggers, and journalists
- Set up product reviews in 3rd party publications
- Identifying and attending events relevant to our key demographics
- Keeping an eye on industry trends and looking for ways to capitalize on them
- Maintaining and updating the company website, with a focus on SEO
- Maintaining an editorial calendar for all marketing activity
- Maintaining a database of all marketing images, videos and files
- Monitoring customer and prospect engagement across all platforms
- Finding and implementing successful methods to bring new customers to order bikes and service we can deliver profitably at a rate to fill our factory.
Other Salient Details:
- We have one location where it All happens (marketing to hand built bike delivery) in Eugene Oregon for the last 30 years. Full company = 24 people.
- We sell direct and through dealers, exporting 25% overseas.
- Your compensation is based on experience and Bike Friday achievements. Base plus % of improvements. To be negotiated.
If this describes you I want to talk to you!
Contact me with a cover letter and resume including relevant examples of your work at hannas@bikefriday.com.
Bike Friday/Green Gear Cycling President and 2nd generation
