Bike Friday Marketing Coordinator and Community Evangelist

The world wide Bike Friday community is full of adventurous and generous people who take action for health and out of a love to explore. People who care about addressing climate change, supporting diversity, and are willing to take personal action for their health and the health of others by riding a bike.

We need a person who keeps the Bike Friday community connected, inspiring others with authentic human stories of courage and creativity through cycling and simultaneously bringing new customers to order bikes to keep our factory working profitably. We want to inspire people to take action for personal health, carbon neutral lifestyles and to appreciate our similarity as humans riding bikes around the world. Our vehicle for this work is the hand built personalized bicycle.

This position requires a person with a drive to achieve goals and who has many skills, from effective multichannel communication and content creation to organization and analysis. We need a person who loves to weave all these skills together into a beautiful contribution for a great mission and great company.

This position starts by assisting our Marketing Manager and President Hanna and can eventually grow into becoming the Marketing Manager in the future.

A description of the best candidate:

You are inspired by human power and the human scale affect of bicycles on our world. You are excited to start with a unique world wide brand community of enthusiastic customers who love adventure, health and independence under human power.

You are motivated by ambitious goals and you use strategic, measurable results based marketing to achieve them. You are comfortable with the reality that the company can live or die based on the high quality leads and sales you bring in.

Your style is authentic, principled and customer focused. You are motivated to have your work make a positive impact on the lives of customers.

You have been developing your high level skills, gathering a variety of applicable sales & marketing experience, and are itching to apply them to a good company that really cares about making a positive difference in this world.

You have an entrepreneurial spirit with creative problem solving skills and ability to organize and manage complex situations with a solid focus on the ultimate goals to be achieved.

You have traveled to other countries and personally experienced connecting with people from other cultures in a meaningful way.

Personal experience and passion for a bicycle’s ability to liberate a person with elegant simplicity. You love bicycling and have done some bikepacking or bike touring and understand the magic of ‘arriving by bike’. You have also commuted to work by bike and understand the joys and challenges that our customers face when they choose to bike commute and bike tour.

Skills Needed:

• • Strong personal organizational skills and personal motivation to accomplish what is needed for the situation

• • Confident persistence to accomplish goals. If you don’t know how to do something then you take action to search and find out how to do it quickly

• • High quality customer service skills and attitude – you will be representing the company to our online community

• • Knowledge of the importance of brand management, especially one that is 3 decades old

• • Strong creative writing skills, with the ability to match a brand voice

• • Comfortable working with WordPress

• • Eye for photo and video

• • Personal experience and passion for a bicycles ability to liberate a person with elegant simplicity.

• • Capable of utilizing Facebook, Instagram, and YouTube for word of mouth influencing and referrals as well as community management

• • Sales skills and a willingness to sell a bike when the sales team needs back up

• • Understanding and experience with Guerrilla Marketing and Organic word-of-mouth strategies

• • Self educator, you know that there is always more to learn and the skills required for marketing need constant updating

Duties Include:

• • Developing the marketing strategy with the President

• • Curating content from customers to republish

• • Creating and publishing regular marketing email campaigns

• • Creating original written, video and photo content for publishing across all social media channels and our blog

• • Engaging with customers on all of our online channels

• • Developing and maintaining relationships with key influencers, bloggers, and journalists

• • Set up product reviews in 3rd party publications

• • Identifying and attending events relevant to our key demographics

• • Keeping an eye on industry trends and looking for ways to capitalize on them

• • Maintaining and updating the company website, with a focus on SEO

• • Maintaining an editorial calendar for all marketing activity

• • Maintaining a database of all marketing images, videos and files

• • Monitoring customer and prospect engagement across all platforms

• • Finding and implementing successful methods to bring new customers to order bikes and service we can deliver profitably at a rate to fill our factory.

Other Salient Details:

• • We have one location where it All happens (marketing to manufacturing) in Eugene Oregon for the last 30 years. Full company = 20 people.

• • We sell direct and through dealers, exporting 25% overseas.

• • Some sort of referral is a majority of our current business.

• • Your compensation is based on experience and Bike Friday achievements. Base plus % of improvements. To be negotiated.

If this describes you, I want to talk to you! Contact me with your cover letter, resume, and portfolio with relevant examples of your work at hannas@bikefriday.com. – Hanna Scholz, Bike Friday/Green Gear Cycling President

This is a dream job for the right person. We are a Eugene based manufacturer of high performance folding bikes with fans all over the world. Bike Fridays customer community spans 20 countries. We are looking for a special person who has passion and experience in nurturing an on line brand community and developing new markets. Bike Friday is 31 years old with over 40,000 customers. For the right person this position can expand into the Bike Friday Marketing Manager. As many Bike Friday positions this one offers and requires a person with many skills who loves to weave them together into a beautiful contribution for a great mission and great company. Please send a cover letter with a qualifications brief or resume to us at info@bikefriday.com.

Skills Needed:
• Results driven with ability to set goals that are measurable.
• Strong creative writing skills, with the ability to match a brand voice
• Fluent in Facebook, Facebook Insights, Instagram, and YouTube
• Ability to operate a DSLR to shoot photo and video
• Strong working knowledge of Premiere, Photoshop, Illustrator & InDesign
• Comfortable working in the GUI of WordPress, though coding is preferred
• The Google suite of apps- Docs, Sheets, Calendar, Drive
• Strong salesmanship, in person and over the phone (ability to sell bikes is needed)
• Meaningful personal experience and passion for bicycles ability to liberate a person with elegant simplicity.
• Strong personal organization skills and personal motivation to accomplish what is needed for the situation.
• High integrity.
• High quality customer service skills and attitude – you will be representing the company for our online community

Duties Include:
• Developing the marketing strategy with the President
• Creating original written, video and photo content for publishing across all social media channels and our blog
• Engaging with customers on all of our online channels
• Curating content from customers to republish on Bike Fridays channels
• Developing and maintaining relationships with key influencers, bloggers, and journalists
• Setting up bike reviews with press testers
• Identifying and attending events relevant to our key demographics
• Keeping an eye on industry trends and looking for ways to capitalize on them
• Writing press releases
• Maintaining and updating the company website, with a focus on SEO
• Maintaining an editorial calendar for all marketing activity
• Maintaining a database of all marketing images, videos and files
• Creating and publishing regular marketing email campaigns
• Monitoring customer and prospect engagement across all platforms
• Maintaining the webpage and database of used bikes for sale
• Potentially answering some incoming phone calls from current or potential customers
• Willing to sell some bicycles, or bicycle accessories over the phone or in person

Hours are flexible from 20-40 hours a week and pay is dependent upon experience and skills.

We are looking for that special someone who helps our team run smoothly. Bike Friday is a custom folding bike manufacturer who ships bikes all over the world. We are a Family Business that cares about our customers and employees. We need a high energy person who is focused on our customers and insures they are taken care of. You will be an Executive Assistant to the President while covering the responsibilities of the Office Manager that supports sales and marketing. You are exceptionally organized and maintain a good calendar. You can flow with the varied needs of the day by maintaining several tasks as well as other projects that come up. Might you be this special someone? We need you on our team. 25-40 hours a week (Mon – Fri) flexible for the right person. Please send a cover letter with a qualifications brief or resume to us at info@bikefriday.com.

Qualities:

• Warm and friendly, up-beat, voice of the company – Can answer multi-line phone and communicate professionally through email.
• Exceptionally organized and detail oriented person who can also organize others. Likes working with people and is also a focused goal oriented person
• Runs a good calendar
• Proactive go getter focused on getting the job done and taking care of customers
• Reliable and can maintain deadlines
• Can track multiple activities at once comfortably
• Comfortable on the computer and basic desktop publishing (knowledge of InDesign a plus)
• Likes to work on a team and help others be successful.
• Strong communication skills spoken and written
• Very focused on customer service, you help fill in the gaps between the team members.
• Meaningful personal experience riding bicycles, also being familiar with cycling culture
• Likes bikes and can change your own flat tire – not intimidated with basic tools

Tasks you would do:

• Answering customer emails and filtering main company email to correct department
• Maintain company calendar’s
• Marketing and Sales support (finding information, simple edits to documents, expediting orders, talking to dealers and customers if Sales Rep is not available…).
• Purchasing office and some shop supplies
• Calling customers for information at times
• At times be main point person for some projects that involve several people
• Keep main office, showroom and lunchroom clean and stocked
• Answer incoming calls for the whole company. Answer the showroom door.