News from the Factory

Tipper or Dipper?

  Ah, the beauty of summer. More time on your bicycle. More reflection. Introspection. I see so many more cyclists this time of the year. Call me old school, but I still believe in offering some sort of recognition when passing another two-wheeled brethren (to be honest, I offer it

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Making of: A photoshoot

You might be able to imagine what it’s like to roll out a new model in Oregon in the middle of winter. OK, if you can’t conjure it up in your mind, let me assist. I sat at my desk as rain pelted off the window for the who-knows-how-many straight

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Creating a buzz

It’s the kind of moment that represents the true essence of Bike Friday. It’s a day like any other. Phones ringing. People working. Bodies shuffling in and out of the office. Then Rob English appears from around the corner, rolling a Bike Friday into the room. Our head designer simply

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Images of life

Wallet? Check. Cellphone? Check. Camera? Hmmm. I stood at the counter this morning, looking at my camera. I take it along a lot when I’m on my bike, because, well, you never know. The pause of looking at that camera was a pinch longer than usual. I remember that last

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The perfect solution

Everyone has a story. That has been the primary lure of journalism for me over the years. The story. It’s also one of reasons it’s fun to come to Bike Friday each morning. This is an eclectic bunch. Not too long after I arrived, Co-Founder Alan Scholz made a point

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A New Fixation, Part III

[NOTE: The ongoing saga of Raz and the fixed gear tikit continue.] Back at the office, my goal is clear. Time to corner Walter. He’s the fixie dude. He’ll fill me in. What, I ask, is the essence of the fixie? Walter drops the basics on me. Stuff I’ve heard

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A New Fixation, Part II

[NOTE: When we last left Raz, he had spent his first 20 minutes ridin a fixed gear tikit around the neighborhood, and decided to take it home for the night.] In the darkness of a cold Oregon night. Through the city. Onto the bike path. Over the river. Sorry Grandma,

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A New Fixation

I spent most of one summer of my youth riding a fixed gear, of sorts. It was a unicycle. Fixed gear on two wheels? Not so much. I’m not a fixie type. Oh, I took one of the U.S. Cycling Federation Project ’96 Super Bikes for a spin once, back

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The ultimate test

I had been bopping around town with my Pocket Llama, lovin’ life. I gravitated to the Llama because I used to ride my mountain bike all the time. Yes, I was one of those who rode my dual-suspension mountain bike on the road as much as off. That’s because I

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Bike Friday’s Toy Story

When Kirk Toy pops out of his chair, bolts to the door and offers a welcoming hand with a warm smile, it’s more than just the Bike Friday Standard Operating Procedure for greeting a guest. That’s because Kirk wrote our book on Showroom etiquette. It’s easy for him. It comes

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