More photos at the bottom of the page
We’re fortunate to count some of the world’s most talented bike builders within our global community. One of those long-standing relationships is with Will, master builder and founder of Victosports in Macau, who has been working with Bike Friday and offering our frames to riders in the region for years. Recently, that collaboration led to the build of a Pocket Rocket Super Pro frame for Will himself.
And as you can see from the photos of our latest collaboration together Will and his team are at the very top of their game.
Can you share how you first became interested in cycling, and what initially drew you to it?
My first real connection with cycling began in college, when I bought a bike to get around campus. It started as a practical choice—an easy way to navigate between classes, the library, and part-time work without relying on buses or walking long distances. But what began as a convenience quickly turned into something more. There was a simplicity to hopping on the bike and feeling the breeze that made even busy days feel a little lighter. Over time, those short commutes turned into longer rides on weekends, exploring the city around campus. That’s when I realized cycling wasn’t just about getting from A to B—it was a way to slow down, stay active, and discover new corners of the world, one pedal stroke at a time.
How did your personal interest in cycling eventually lead you to start your business in Macau?
After years of riding and tinkering with bikes, I realized Macau—with its mix of urban streets, coastal paths, and growing interest in outdoor activities—was missing a space that focused on personalized, high-quality cycling experiences. In 2010, I took the leap to start Victosports, aiming to bring not just great bikes to the community, but also expert fitting, custom builds, and a sense of connection among riders. It felt natural to turn a lifelong hobby into a business that could serve others who shared that same joy.
When and how did you first come across Bike Friday, and what made you decide to represent the brand?
I first came across Bike Friday through a short online video. It showed someone riding a bike, folding it up in just a few seconds, and then continuing on their way pushing the folded bike—and that image stuck with me. It was so impressive to see such a seamless blend of functionality and portability. Later, I found out that bike was a Bike Friday Tikit, and I was instantly drawn to the brand’s innovative approach to making bikes that fit effortlessly into busy, on-the-go lifestyles. That “aha moment” sparked my interest, and as I learned more about their focus on customization and rider-centric design, I knew representing Bike Friday would be a perfect fit for what we wanted to offer in Macau.
What was it like building a cycling-related business in Macau in the early years? What challenges did you face at the start?
In the early years, cycling culture in Macau was still emerging. Many people saw bikes as just a means of transportation, not a lifestyle or a sport. We had to educate the community about the value of a well-fitted bike, the joy of long rides, and how folding bikes like Bike Friday could fit into Macau’s compact, busy environment. There were also logistical hurdles—importing specialized parts, navigating local regulations, and building trust in a market that was new to custom builds. But every small win—a customer’s excitement after their first long ride, a community of riders forming—made it worthwhile.
How would you describe the cycling culture in Macau when you first started, and how has it evolved over time?
When we started, group rides were rare, and most cyclists stuck to short commutes. Today, it’s a different story: we have thriving cycling clubs, weekend rides along the coast, and even local races. More people are seeing cycling as a way to stay healthy, explore Macau’s hidden gems, and connect with others. It’s been amazing to watch the community grow—we’re proud to have played a small role in that.
Are there any memorable moments or customer stories from over the years that reflect why you enjoy this work?
One experience that stands out is the challenge of working with folding bikes, where their unique design often limits the number of gears. To address this, I taught myself 3D design and manufacturing to modify the shifting systems. It was a steep learning curve, but seeing users embrace the improved setups—finding them more functional and tailored to their needs—was incredibly rewarding.
That curiosity grew: I later dabbled in integrating electronic components and programming, eventually creating a custom electronic shifting system (just one set, for my own bike, as a passion project).
More recently, for this Super Pro build, I designed a custom IS to flat-mount brake adapter to fit the flat-mount calipers seamlessly. It worked even better than I’d hoped, and seeing that solution come to life—making the bike both functional and true to the vision—felt like a perfect blend of problem-solving and creativity. These moments remind me why I love this work: it’s about turning challenges into innovations that enhance the riding experience.
After working with Bike Friday for so many years, what does the brand truly represent to you?
To me, Bike Friday is about possibility. It’s a brand that says, “Your bike should adapt to you, not the other way around.” Whether it’s a folding bike for a frequent traveler, a custom fit for someone with unique proportions, or a vibrant build that reflects a rider’s personality—Bike Friday turns “I wish there was a bike for…” into “Here’s your bike.” It’s also about community—every interaction with your team feels like working with friends who care as much about the rider as the bike itself.
What do you think cycling teaches people that they don’t easily learn elsewhere?
Cycling teaches resilience. There are hills that feel impossible, headwinds that test your patience, and mechanical issues that force you to problem-solve on the fly. But it also teaches gratitude—for the small moments: a beautiful view at the top of a climb, the support of a fellow rider, or the simple pleasure of a smooth ride. It’s a metaphor for life: progress isn’t always easy, but the journey is always worth it.
What advice would you give to someone hoping to build a meaningful business around something they love?
Stay curious and stay connected to why you started. When challenges arise—and they will—remember the joy that drew you to it in the first place. Listen to your community: your customers, your team, your partners. And don’t be afraid to evolve—what works today might not tomorrow, but if you stay true to your values, you’ll find your way. For us, that means always prioritizing the rider’s experience over sales numbers.
” I opted for a curated set of high-performance parts to match the frame’s craftsmanship: SRAM Red eTap AXS shifters, calipers, cassette, and rear derailleur for precise, wireless shifting; a Sumc chain for durability; Extralite hubs and crankset to keep weight minimal; Carbonican 38mm carbon rims laced with Pillar Wing 20 spokes for a responsive ride; a THM handlebar wrapped in BTP tape for comfort; and a Cadex Amp saddle. All in, the complete bike weighs just 6.94kg—light, agile, and built to perform as beautifully as it looks.”
